Privacy policy

At BABYGRACE VINTAGE, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or make a purchase from our Shopify website.

1. Who We Are

BABYGRACE VINTAGE is a sole-trader business offering carefully curated affordable luxury, vintage and pre-owned fashion items.

For the purposes of applicable UK data protection law, BABYGRACE VINTAGE is responsible for the personal information collected through this website.

Business name: BABYGRACE VINTAGE
Business structure: Sole Trader
Email: babygracevintage@gmail.com

If you have any questions about how we collect or use your personal information, please contact us at the email address above.

2. Information We Collect

When you use our website, place an order or contact us, we may collect:

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order and purchase information
  • Payment and transaction information
  • Information provided when contacting us
  • Marketing preferences
  • Information you voluntarily provide through our website or social media channels

We may also automatically collect certain technical information when you visit our website, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages and products viewed
  • Website interactions
  • Date and time of visits
  • Referring website
  • Approximate location

Some of this information may be collected through cookies and similar technologies.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders
  • Process payments
  • Arrange delivery
  • Provide order and delivery updates
  • Manage returns, refunds and exchanges
  • Respond to enquiries and customer service requests
  • Maintain records of purchases and transactions
  • Improve our website and customer experience
  • Prevent fraud and protect our website
  • Understand how customers interact with our website
  • Promote BABYGRACE VINTAGE through appropriate marketing channels
  • Send marketing communications where permitted by law
  • Comply with legal, accounting and regulatory requirements

4. Lawful Basis for Processing

We process your personal information only where we have an appropriate lawful basis under applicable UK data protection law.

This may include:

Contract: Where processing is necessary to fulfil an order or provide a service you have requested.

Legal obligation: Where we are required to process or retain information to comply with legal, tax or accounting requirements.

Legitimate interests: Where processing is reasonably necessary to operate, protect and improve BABYGRACE VINTAGE, prevent fraud, provide customer support or improve our services.

Consent: Where you have provided consent for a particular use of your information, such as certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

5. Shopify

Our online store is operated using Shopify.

Shopify provides the technology and infrastructure that enables us to operate our online store, process orders and provide services to our customers.

Information submitted through our website may therefore be processed by Shopify and relevant service providers where necessary to provide these services.

6. Payments

Payments made through our website may be processed by Shopify Payments and/or other payment providers made available through Shopify.

Depending on the payment method selected, payment providers may include services such as PayPal, Apple Pay or Google Pay.

Payment providers process payment information in accordance with their own privacy policies and terms.

BABYGRACE VINTAGE does not intentionally store your complete payment card number or security code.

7. Instagram and Social Media Marketing

BABYGRACE VINTAGE uses Instagram as a marketing and promotional platform.

We may use Instagram to:

  • Promote products and new arrivals
  • Share photographs and information about our products
  • Communicate with customers and potential customers
  • Understand engagement with our marketing content
  • Promote BABYGRACE VINTAGE through advertising where applicable

If you interact with BABYGRACE VINTAGE through Instagram, information may be processed by Instagram and its parent company, Meta, in accordance with their own privacy policies and terms.

We do not control how Instagram or Meta processes information collected through their platforms.

We recommend reviewing Instagram’s privacy settings and privacy policy if you use the platform.

8. Cookies

Our Shopify website uses cookies and similar technologies.

Cookies may be used to:

  • Keep items in your shopping basket
  • Remember preferences
  • Process orders
  • Maintain website functionality
  • Understand website traffic
  • Analyse how customers use our website
  • Improve website performance
  • Support marketing and advertising activities

Where required by law, we will request your consent before using non-essential cookies.

You can also control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

9. Marketing Communications

We may occasionally send marketing communications about BABYGRACE VINTAGE, including information about:

  • New arrivals
  • Curated collections
  • Product launches
  • Sales
  • Promotions
  • Special offers
  • Other relevant business updates

Where consent is required, we will obtain your consent before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us at:

babygracevintage@gmail.com

10. Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business and provide services to you.

These may include:

  • Shopify
  • Payment providers
  • Delivery and courier companies
  • Website and technology providers
  • Fraud prevention and security providers
  • Accounting or professional service providers
  • Marketing platforms, where applicable
  • Government authorities or law enforcement where legally required

We do not sell your personal information to third parties.

We only share information where reasonably necessary and take appropriate steps to protect your information.

11. International Data Transfers

Some of the companies we use to operate BABYGRACE VINTAGE, including technology, payment and social media providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable UK data protection law.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Certain order, transaction, accounting and tax information may need to be retained for longer periods to comply with legal and financial obligations.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

13. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online service or method of electronic transmission can be guaranteed to be completely secure.

14. Your Privacy Rights

Under applicable UK data protection law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain processing
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact:

babygracevintage@gmail.com

We may need to verify your identity before processing certain requests.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

15. Third-Party Websites

Our website or social media pages may contain links to third-party websites and services.

BABYGRACE VINTAGE is not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

16. Children’s Privacy

Our website is not intended for children under the age of 18.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage customers to review this Privacy Policy periodically.

18. Contact Us

If you have any questions about this Privacy Policy or how BABYGRACE VINTAGE handles your personal information, please contact us:

BABYGRACE VINTAGE
Email: babygracevintage@gmail.com